Powering Net Zero Commitments

Facebook Offers Cash For Help On Climate Misinformation

It was over a year ago when Facebook came under pressure for ignoring the wildfires that ravaged its home state of California. The issue was that the social media giant clearly supported those working to tackle climate change, but it didn’t commit that same energy in ensuring climate change misinformation was removed from its platform. 

At the time, it launched the Climate Science Information Centre in the United States, France, Germany and the United Kingdom as its first solution. The centre is still operational and essentially acts as a dashboard with information on climate change, news stories about climate change and actions individuals can take to fight climate change. All of this information is culled from scientific organisations.

As a corporate organisation, Facebook has also committed to a net-zero emissions’ goal for its value change. Its attitude to tackling climate misinformation has been inadequate at best, reiterating that it employs dozens of independent fact-checkers.

This Climate Week, Facebook has chosen to do a bit more. This year, it has decided to put some money down on the misinformation front, virtually outsourcing the fix for misinformation on its apps.

The amount being put down is a US $1 million fund to tackle misinformation. The money is to be spent via grants which are administered under its new Climate Misinformation Grant Program. The grants are to be awarded by the International Fact Checking Network.

Facebook states that the program is aimed towards providing individuals with reliable information whilst reducing climate misinformation. The cash is to be handed out to proposals that promise to do so.

Facebook’s Climate Science Centre will also include new facts about climate change to its Facts About Climate Change section, as a way to debunk common climate myths and misinformation.

The centre is operational in 16 countries and has over 3.8 million followers and over 100,000 daily visitors.

“One key learning from the past year is that while providing authoritative information is an important first step, we can add additional features to better inform and engage our community on climate change,” a blog post reads.

Facebook is also adding more quizzes to the centre for people to test their knowledge.

On a more positive note, Facebook has decided to promote the voices of individuals that actually know about climate change. Starting from Monday, advocates and creators who raise awareness of climate change across Facebook’s apps will be highlighted. It has also recommitted to supporting the Say It With Science series that youth advocates and scientists present the latest science on climate change.
As initially reported by Gizmodo Australia

Share this article on your social networks

Related Posts

Greenhouse Gas Emissions by Country: Understanding the Global Impact
Greenhouse gas emissions by country: Understanding the global impact. In this article, we will take a closer look at the top greenhouse gas emitting countries, ...
Read More
GHG Reporting: Understanding and Mitigating Greenhouse Gas Emissions
Greenhouse gas (GHG) reporting is the process of measuring, reporting, and ultimately reducing an organization's emissions. In this article, we will explore the basics of ...
Read More
5 key takeouts from the new IPCC Climate Report
The most recent 3.675 pages IPCC report has been hailed as the most searing indictment of the planet’s climate predicament. Here are 5 key takeouts.
Read More
Overwhelming majority of Australians look to Brands to make a climate difference
The research, released today at Nine’s State of the Nation Sustainability virtual event, showed that despite everyday Australians making changes to live more sustainably, the ...
Read More
67% of retail investors now prefer ESG investments
According to new research from behavioural finance experts, Oxford Risk, two out of three retail investors are considering transferring their investments into ESG propositions.
Read More
Massive and rapid swing. 75% of Australian businesses leaders believe world is at climate change tipping point: Deloitte Report
Australian business leaders are becoming a lot more concerned about climate change. This shift is according to a new report and it shows a significant ...
Read More
Climate Impact Measurement and Disclosure Growing Quickly Among Businesses
Many of the world’s biggest organisations have begun to share information concerning their carbon footprint in a new move that embraces transparency as organisations are ...
Read More
Explosive research for Australian businesses: people are turning down high paying jobs for 1 surprising reason
employed by a company that did not do its part to address climate change.
Read More
Australia Ranks Last Out Of 60 Nations For Climate Crisis Response Policy
Australia’s government policy response to the climate crisis was ranked last in an assessment of 60 nations released at the current global climate summit in ...
Read More

UNLOCK your 25% Early Bird enrolment discount

Action takers are winners! Get 25% off the enrolment fee for a limited time.

Let us redirect you to our 2024 Program Outline and email your time-sensitive discount code.